Instantly add definition, length and color to lashes with Pure Soul Mascara, formulated without one sinful ingredient.

Whether you’re looking to define eyes or add length and suppleness to short lashes, Pure Soul Mascara is your purest option. This revolutionary wet formula is created with sensitive eyes in mind. A smooth organic aloe vera base and conditioning beeswax help to nourish and lengthen each last from root to tip.

PRODUCT DETAILS

nt wt 0.35oz/9.8g

Complete Ingredient List:

aqua (purified water), fructose (organic, made from corn)*, euphorbia cerifera (wildcrafted candelilla) wax, caprylic/capric triglyceride, cera alba (organic beeswax)*, glycerin (vegetable), glyceryl stearate, stearic acid, mica,
aloe barbadensis (organic aloe vera) gel*, citrus grandis (organic grapefruit) extract*, rosmarinus officinalis (organic rosemary) extract*, usnea barbata (wildcrafted lichen), arnica montana (organic arnica) extract*;
May Contain [+/-]: titanium dioxide (77891), iron oxide (77492, 77891,77499), ultramarine blue (77007)

*certified organic

"Pure Soul Mascara creates luscious lashes that are soft and flexible, no rock hard lashes here! The application is very light, perfect for everyday use but at the same time this is not your everyday mineral cosmetics line. I even went without taking it off to sleep with no problem. It didn’t irritate my contact lensed eyes at all. No smudges on my face or pillow and absolutely
no clumps. A pure joy to wear and I’m even happier to report about company that cares about women’s health."

– DELPHINE (editor of SteepingBeauty.com)

"I never would have thought that a "mineral mascara" was available! Any company that manages to create a half way decent mascara without any of that chemical stuff is genius. This mascara has absolutely no smudging, no flaking, and it looks pretty much exactly the same as it did at 6 am! Pure Soul Mascara gives some length and volume and does define my lashes. The staying power was amazing, with my lashes looking exactly the same at the end of the day."

– CHRISTINE (editor of 15 minute Beauty Blog)

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1. SWEEP brush through lashes from root to tip slowly moving brush from left to right as you move up the length
   of your lash.
2. Continue to apply Pure Soul Mascara until you reach your desired thickness and lash length.

Tip: Pure Soul Mascara is a wet formula, so you can continue to add product to lashes to build length without clumps.

Product Suggestion: Pair Pure Soul Mascara with Organic Pencil Eye Liner or Powder Eye Liner (below) to create extra definition around your eyes.

Makeup Artist Trick: To avoid smudges caused by excessive heat or oil, try dusting a small amount of Organic Setting Powder around the eye area.

Organic Pencil Eye Liner | PRICE: $22.00 (ea.)

Planet

deep forest green

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Orbit

medium neutral brown
with a bronze glow

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Gravity

true classic black

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Powder Eye Liners | PRICE: $18.00 (ea.)

Deep Plum

shimmery
warm purple

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Thunder

shimmery deep blue with purple undertones

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Midnight

shimmery deep royal blue

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Deep Eggplant

deep cool
purple with
slight shimmer

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Raven

classic matte black

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