Makeup Guilt

May 7, 2014 | IN : Makeup Guilt
Written by: Kristin Adams, Founder & CEOYou know that moment when you open the refrigerator, reach for the milk and wonder how old it actually is? I’ll admit it, I usually have a flash of internal debate if I should even try the food in question to see if it “tastes bad” before acknowledging that there is no good that can come from me ingesting something past its prime and conceding to throw it away. I suppose it’s my own guilt for being wasteful that bubbles to the surface at times like those and competes with my own need to protect my health.Most consumer products “go bad” eventually. It’s not just your food you need to look out for. Your cosmetics will also expire. You should throw away your cosmetics once they pass their expiration date, regardless of how much you spent on them. Your health is worth more than hanging onto a product that could actually do more harm to your skin and eyes than anything it was ever intended to do.There are three main reasons for making sure your products are fresh, usable, and out of your drawer after the expiry date.1. Product contamination: A number of mineral cosmetic companies circulate the myth that mineral makeup “doesn’t expire” because it only contains inert minerals. This is only half of the story. It’s true that mineral makeup with no other botanical ingredients is simply an inert mixture of ingredients.  Therefore, in a sealed, airtight container there is very little chance .....
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What is Squalane?

May 7, 2014 | IN : What is Squalane?
Written by: Kristin Adams, Founder & CEOWhen I first began my investigation into what was actually in my cosmetics, I was shocked. I never really questioned that there would be anything in my makeup that was simply gross. One of the ingredients I immediately decided to avoid in all its forms, not only for the ick factor, but also for ethical reasons is SQUALANE.Squalane is an essential building block in the creation of hormones. It naturally occurs in our own bodies, animals, and plants. Our liver creates squalane, and it circulates through our entire body via our bloodstream. Squalane is used in various types of cosmetics due to its non-greasy moisturizing properties. You will find squalane in lipsticks, lip balms, moisturizers, creams, and sunscreens where it boosts the skin’s moisture and hydration levels.That all sounds great doesn’t it? Unfortunately, in cosmetics, the ingredient squalane often means ‘shark liver oil’.  A Bloom Association’s study estimated that approximately 90% of all shark liver oil production is purchased by the cosmetic industry.1  Romain Chabrol, author of the Bloom squalane study, elaborates on the concern for the cosmetic industry’s demand for shark derived squalane:“Although Western corporations have taken a sharp turn in favor of plant based squalane, the cosmetics industry worldwide is still largely supplied by animal squalane, with the highest concentrations being found in the livers of de.....
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Rejection Isn’t so Bad

May 7, 2014 | IN : Rejection Isn’t so Bad
Written by: Kristin Adams, Founder & CEOIt’s hard not to take rejection personally.  We do take it very personally…in a good way.Here at Afterglow Cosmetics, we have a 90-day open container return policy, which means our customers may open and use their product and return it up to 90-days later if they’re not satisfied. Our return policy gives you an amazing opportunity to experience our products for many, many weeks before committing to them. Usually you fall in love, but we know tastes change and products are occasionally sent back. We want to make the return process a win-win for everyone and many of you want to know exactly what we do with returned or damaged items once we receive them.We’re glad you asked! We never reshelf our returned products. When we receive returns, they are separated into two categories: unopened and used. In keeping with our vision of being environmentally sound and community-minded, we do one of the following two things with your return or exchanged product.1. Recycle: We recycle as many of the cosmetic components as we can from the used items. The packaging is recycled as much as possible as well. This leaves only a minimal amount of waste produced.2. Donate: We have many uses for returned products that are unopened. Our team gladly distributes them to a number of charitable, non-profit organizations. This year we are donating all unopened, new returns to:

How to Hug a Tree

April 22, 2014 | IN : How to Hug a Tree
How To Hug A Tree By Afterglow Founder Kristin AdamsTwo summers ago, my dear friend and I went on a 500+ mile epic hike called Camino de Santiago across Spain.  We started on the French side of the Pyrenees Mountains in Saint Jean Pied de Port, hiked up and over the Pyrenees mountain range, and all the way across northern Spain to the city of Santiago de Compostela in the most North West region of Galecia.While I’ve hiked many state parks in the United States, I have never spent a full 35 days walking through and experiencing nature that intimately.  We walked through mountain ranges, cities, grasslands, deserts, the wine country, and lush, mossy green woods. While the daily hikes were often difficult, the sheer beauty of the experience was worth every step and remains hard to put into words.The Camino trail is hiked by more than 250,000 souls a year from all over the world. Along the journey, we truly met a cast of characters we won’t soon forget. One day while hiking through a particularly serene part of a forest, we came upon a group of people. One of the men in the group insisted on showing me “how to hug a tree”. He approached the lesson with such a level of seriousness it was hard not to listen to his tree hugging methodology.  Did he sound a little crazy? Yes. Did I still take something away from the encounter? Definitely.  Here’s what I learned…I learned that it’s important that we take a moment to stand in awe and grat.....
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Bamboo-zled

April 22, 2014 | IN : Bamboo-zled
Bamboo-zled By Afterglow Founder Kristin AdamsBamboo cosmetic containers have become really popular lately.  The suggestion often comes up that I should consider using bamboo cosmetic containers instead of the recyclable plastics we currently use. While I really do appreciate the sentiment, and the intent behind the request, it simultaneously makes me cringe.When I look at bamboo packaged cosmetics, I often see a big fat lie and a consumer public that still doesn’t see the green washing marketing tactics of cosmetic companies jumping on a green bandwagon their actual product formulas could never stand up to.The two most ironic parts about bamboo packaged cosmetics are:1. Bamboo packaged cosmetics are often much less easily recycled due to the glue that holds the bamboo onto the actual plastic container as shown below and makes recycling virtually impossible.2. The actual cosmetic product inside bamboo packaged cosmetics is no indicator of how ‘natural’ the product is.Yes. You heard it. Bamboo cosmetic containers are actually plastic containers covered in an additional layer of bamboo to give you a “green” appearance. Furthermore, the bamboo packaging may also be a marketer’s way of overcompensating for a less-than-natural formula.With few exceptions, all cosmetics need to be filled into containers that are airtight and will not be porous enough to leach or introduce bacteria into the product. This makes glass, plastic, and metal ideal.....
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Our Secret is Revealed!

September 23, 2013 | IN : Our Secret is Revealed!
 Hello everyone! I’m here at the beach celebrating the last few slivers of summer heat, and I thought this would be the perfect time to finally announce my skin-changing secret!I truly believe you’re makeup is never going to look as beautiful and amazing as I should, and as it can, if you don’t have the right skin care regimen. It all starts with skin care.So, I’m excited to announce that I’ve created a skin care line, and I want to share with you how it came to be.Two years ago I met Jodi Fedor, the founder of Exuberance Beauty. We both had a very similar philosophy about personal products and how they should honor your body, while being a tool for self care. It was really a meeting of minds and hearts.It seemed only natural that I step into the role of CEO of Exuberance Beauty.....
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Here’s a hint to our secret!

September 21, 2013 | IN : Here’s a hint to our secret!
 Hello again! In my last videos I mentioned I had a really big secret, but I’m not going to tell you what it is just yet. I’m just going to tease you a bit more.Have you heard of a class of herbs called adaptogens? You may be familiar with licorice root extract, holy basil, and rose petal extracts, which are all adaptogens. These botanicals work to bring the body back into balance and reduce inflammation.Did you know agi.....
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I Have A Secret!

September 17, 2013 | IN : I Have A Secret!
 I’m appearing in your inbox today to let you know I’m going to make a big announcement in seven short days! This announcement will take your beauty routine to the next level. This has been my passion project over the last two years and I’m so excited to be days away from sharing it with you!When I first started making the Afterglow Cosmetics line in 2004 I was told by everyone that I couldn’t do what I wanted to d.....
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