The 80-20 Rule for Beauty

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Beauty and Pareto’s Principle

While the words “economic theory” and “beauty products” aren’t often used in the same sentence, we’re getting academic today here at Afterglow. Read on to learn more about Pareto’s Principle, along with how applying it to your daily beauty routine can transform your skin, body, and entire beauty regimen. Examples of this principle exist everywhere in life. I’m going to fill you in on this magic ratio and then tell you how I apply it to my own highly simplified beauty routine.

The Pareto’s Principle

Also known as the "80-20 Rule," the Pareto Principle suggests that the majority of things in life are not distributed evenly. Rather, some make a greater contribution than others.

While originally suggested by Italian economist Vilfredo Pareto as he observed that 80% of his country’s wealth belonged to a mere 20% of its population, and that 20% of the pea plants in his garden yielded 80% of peas. Pareto’s Principle ha.....
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January 12, 2017 by Kristin Adams | 0 Reply

Kristin’s Saturday 7 – 31 Dec 16

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Hey Beautiful!

Here's my list of little treasures I’ve uncovered recently that are making me happy, healthy, and more beautiful inside and out this week. Enjoy!


1. Celebrating the Small Wins - It’s very hard to be beautiful when you aren’t happy. Carrying an ongoing light of gratitude in your mind and heart is an important part of beauty. At the end of a year it seems we fall into a funk of what we didn’t do or accomplish, and struggle to remember all of those small wins that made our year great (yes it was!). Moving into 2017, I have committed myself to a “Jar of Awesomeness” practice. Watch this short video by one of my entrepreneurial crushes, Tim Ferriss, as he explains how this sweet practice could be the best thing you do for yourself this coming year.  (Along with a personal note, it would also be an inexpensive and thoughtful last minute xmas gift!)

2. Unconventional Giving Back - Every year I look back on all the amazing people in my life th.....
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December 31, 2016 by Kristin Adams | 0 Reply

The Truth About Organic Beauty Brands

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The Truth About Organic Beauty Brands  

If you’re like most people, you’ve probably wondered at some point or another, “Is it really worth it to buy organic?” This is a common question when it comes to beauty products: after all, it’s not like you actually ingest your foundation or lip gloss. So does organic really matter when it comes to which beauty brands you use? At Afterglow, we’re convinced that it does, and we’re eager to share with you why we proudly stand behind our natural, organic infused, cruelty-free products.

The Truth About Conventional Beauty Brands

The average woman uses 12 cosmetic products a day containing approximately 168 different ingredients, according to researchers from the Environmental Working Group (EWG). While you may think the effect of traditional, synthetic-based cosmetics products is simply superficial, many of these products include increasingly questionable ingredients such as parabens preservatives, industrial plastic.....
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December 29, 2016 by Kristin Adams | 0 Reply

Are These Common Chemicals Hiding in Your Makeup Bag?

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One of Shakespeare’s most memorable quotes involve Hamlet telling Horatio, “There are more things in heaven and earth, Horatio/Than are dreamt of in your philosophy.”  Sub out the word “things” for the word “chemicals,” and you’ve got the current state of conventional beauty products. Let’s count down three of the most troubling contaminants, where they’re found in your cosmetic bag, and how to avoid them


  1. 1,4-Dioxane




Found in shampoo, bubble bath, and other sudsy products, this carcinogen -- which can be found in as many as 22 percent of the Environmental Working Group’s Skin Deep database -- is linked with organ toxicity.  

While the FDA does not require 1,4-dioxane to be included on ingredient lists due to the fact that it's caused by a reaction between two other common ingredients, you can still protect yourself by scouring labels for words like Sodium Laureth Sulfate, and PEG (Polyethylene Glycol) compounds, along with the clauses xyno.....
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December 22, 2016 by Kristin Adams | 0 Reply

JOJOBA OIL FOR NATURAL BEAUTY

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WHAT: Jojoba (Simmondsia chinensis) is a plant indigenous to the southwestern United States that goes by many names, including goat nut, quinine nut, pignut, and wild hazel. It is most famous for its oil, which is a liquid wax harvested from the seed. People have been using jojoba oil for centuries for myriad medicinal and cosmetic purposes. Grown in the Sonoran, Colorado, and Baja California deserts, the jojoba plant is immediately recognizable by its waxy leaves and yellow flowers, which bloom from March to May. Its mild scent is “fixative,” or taking on the scent of its immediate environment.

ORIGIN: The jojoba plant only thrives naturally in arid desert areas of Colorado, Arizona, California and Northern Mexico. While the flowers only bloom for a few months each year, the leaves do not shed with the seasons. When planted as a seed, a jojoba plant can take up to three years to start bearing flowers. The waxy leaves of the jojoba plant have an aerodynamic effect that .....
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December 22, 2016 by Kristin Adams | 0 Reply

Kristin’s Saturday 7 – 17 Dec 16

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Hey Beautiful!

Here's my list of little treasures I’ve uncovered recently that are making me happy, healthy, and more beautiful inside and out this week. Enjoy!


1. Why We’re Taking Two Weeks Off  - This is the second year that the Afterglow team will be taking two weeks off starting on Christmas. We’ll return January 9th, 2017. Sounds insane, doesn’t it? I wrote a blog post about why I believe this is one of the most sane business decisions I’ve made: Why We’re Taking Two Weeks Off. (And don’t worry! We’ll still be taking orders online and shipping while we’re out. Read the blog post to find out how.)

2. Still Going Strong - I mentioned that I’m in the first half of a low-histamine diet on a quest to heal my gut and rebalance my hormones. I just found a new love in this delish vegan Matcha Latte. I make the recipe using my NutriBullet and this matcha tea. 

3. The Greenest Way to Get Your Glam On  - I wish I had more opportunities to dress .....
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December 17, 2016 by Kristin Adams | 0 Reply

Why We’re Taking 2 Weeks Off…

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Even though we are a makeup company, there are three subjects more important to us than makeup....  

Happiness, health, and sustainability take the (gluten-free) cake at Afterglow...

because we know that there is no amount of makeup that can make you calm and glowing the way taking time to truly relax and reconnect with yourself does.

We talk lot about sustainability and the importance of selecting sustainable, organic ingredients and designing our business to reduce waste and run efficiently. Since I started Afterglow in 2004, I’ve witnessed the exciting business trend towards using sustainable ingredients and business practices to better the planet and reduce waste.

But there’s a serious disconnect…

We humans are left out of the sustainability conversation in American business.

America has been dubbed by many as the “no vacation nation”. In fact, according to The Center for Economic and Policy Research, American’s take less vacation time than a.....
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December 17, 2016 by Kristin Adams | 2 Reply

Kristin’s Saturday 7 – 3 Dec 16

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Hey Beautiful!

Here's my list of little treasures I’ve uncovered recently that are making me happy, healthy, and more beautiful inside and out this week. Enjoy!


1. Movie I’m Recommending - I don’t often open cry on planes but this movie made my flight on a recent trip to Sweden. I highly recommend ‘Captain Fantastic’... it’s not what you think. Rent the movie here.  

2. Drinking the Queen of Mushrooms - I love getting my hot chocolate and an emotional fix in one sip with Mushroom Hot Cacao with Reishi from Four Sigma. Reishi, the 4,000 year old mushroom that’s often called “the queen of mushrooms”, is known for inducing calm and ensuring better sleep by naturally regulating the hormonal system and lowering cortisol levels. This delish drink is GF, low-GI and dairy-free.

3. Discovering Makeup Ingredients in Coffee Creamer - We use a non-nano, highly purified version of the mineral ingredient Titanium Dioxide as the base for our foundation to.....
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December 3, 2016 by Kristin Adams | 2 Reply

Who Really Owns Your Favorite Independent Cosmetics Brand?

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Want to know the big secret the cosmetic industry is working hard to keep quiet? Most of your cherished cosmetic brands – even the ones you thought were boutique, all-natural, organic or gluten-free – are owned by a handful of huge companies.

When you scroll through your Instagram and Facebook feeds, you can’t avoid the bold claims made by cosmetic companies. Virtually every brand claims their products are unlike any other on the market by promoting a one-of-a-kind ingredient, specific certifications, cruelty-free and organic claims or an age-reducing effect as their selling point. The battle for your dollar is an ongoing war in the cosmetic industry. But what these brands don’t tell you is that once a corporation buys out a smaller company in the industry, the uniqueness of the product is often what gets cut first.

Though from the looks of the shelves there are hundreds of unique cosmetic brands, all the beauty products you see at the mall or in your favorite d.....
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November 25, 2016 by Kristin Adams | 1 Reply