The Truth About Organic Beauty Brands


The Truth About Organic Beauty Brands  

If you’re like most people, you’ve probably wondered at some point or another, “Is it really worth it to buy organic?” This is a common question when it comes to beauty products: after all, it’s not like you actually ingest your foundation or lip gloss. So does organic really matter when it comes to which beauty brands you use? At Afterglow, we’re convinced that it does, and we’re eager to share with you why we proudly stand behind our natural, organic infused, cruelty-free products.

The Truth About Conventional Beauty Brands

The average woman uses 12 cosmetic products a day containing approximately 168 different ingredients, according to researchers from the Environmental Working Group (EWG). While you may think the effect of traditional, synthetic-based cosmetics products is simply superficial, many of these products include increasingly questionable ingredients such as parabens preservatives, industrial plastic.....
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December 29, 2016 by Kristin Adams | 2 Reply

Are These Common Chemicals Hiding in Your Makeup Bag?


One of Shakespeare’s most memorable quotes involve Hamlet telling Horatio, “There are more things in heaven and earth, Horatio/Than are dreamt of in your philosophy.”  Sub out the word “things” for the word “chemicals,” and you’ve got the current state of conventional beauty products. Let’s count down three of the most troubling contaminants, where they’re found in your cosmetic bag, and how to avoid them

  1. 1,4-Dioxane

Found in shampoo, bubble bath, and other sudsy products, this carcinogen -- which can be found in as many as 22 percent of the Environmental Working Group’s Skin Deep database -- is linked with organ toxicity.  

While the FDA does not require 1,4-dioxane to be included on ingredient lists due to the fact that it's caused by a reaction between two other common ingredients, you can still protect yourself by scouring labels for words like Sodium Laureth Sulfate, and PEG (Polyethylene Glycol) compounds, along with the clauses xyno.....
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December 22, 2016 by Kristin Adams | 3 Reply



WHAT: Jojoba (Simmondsia chinensis) is a plant indigenous to the southwestern United States that goes by many names, including goat nut, quinine nut, pignut, and wild hazel. It is most famous for its oil, which is a liquid wax harvested from the seed. People have been using jojoba oil for centuries for myriad medicinal and cosmetic purposes. Grown in the Sonoran, Colorado, and Baja California deserts, the jojoba plant is immediately recognizable by its waxy leaves and yellow flowers, which bloom from March to May. Its mild scent is “fixative,” or taking on the scent of its immediate environment.

ORIGIN: The jojoba plant only thrives naturally in arid desert areas of Colorado, Arizona, California and Northern Mexico. While the flowers only bloom for a few months each year, the leaves do not shed with the seasons. When planted as a seed, a jojoba plant can take up to three years to start bearing flowers. The waxy leaves of the jojoba plant have an aerodynamic effect that .....
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December 22, 2016 by Kristin Adams | 2 Reply

Kristin’s Saturday 7 – 17 Dec 16

Afterglow Main Scroll_3

Hey Beautiful!

Here's my list of little treasures I’ve uncovered recently that are making me happy, healthy, and more beautiful inside and out this week. Enjoy!

1. Why We’re Taking Two Weeks Off  - This is the second year that the Afterglow team will be taking two weeks off starting on Christmas. We’ll return January 9th, 2017. Sounds insane, doesn’t it? I wrote a blog post about why I believe this is one of the most sane business decisions I’ve made: Why We’re Taking Two Weeks Off. (And don’t worry! We’ll still be taking orders online and shipping while we’re out. Read the blog post to find out how.)

2. Still Going Strong - I mentioned that I’m in the first half of a low-histamine diet on a quest to heal my gut and rebalance my hormones. I just found a new love in this delish vegan Matcha Latte. I make the recipe using my NutriBullet and this matcha tea. 

3. The Greenest Way to Get Your Glam On  - I wish I had more opportunities to dress .....
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December 17, 2016 by Kristin Adams | 0 Reply

Why We’re Taking 2 Weeks Off…


Even though we are a makeup company, there are three subjects more important to us than makeup....  

Happiness, health, and sustainability take the (gluten-free) cake at Afterglow...

because we know that there is no amount of makeup that can make you calm and glowing the way taking time to truly relax and reconnect with yourself does.

We talk lot about sustainability and the importance of selecting sustainable, organic ingredients and designing our business to reduce waste and run efficiently. Since I started Afterglow in 2004, I’ve witnessed the exciting business trend towards using sustainable ingredients and business practices to better the planet and reduce waste.

But there’s a serious disconnect…

We humans are left out of the sustainability conversation in American business.

America has been dubbed by many as the “no vacation nation”. In fact, according to The Center for Economic and Policy Research, American’s take less vacation time than a.....
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December 17, 2016 by Kristin Adams | 2 Reply

Kristin’s Saturday 7 – 3 Dec 16

Fall Saturday 7

Hey Beautiful!

Here's my list of little treasures I’ve uncovered recently that are making me happy, healthy, and more beautiful inside and out this week. Enjoy!

1. Movie I’m Recommending - I don’t often open cry on planes but this movie made my flight on a recent trip to Sweden. I highly recommend ‘Captain Fantastic’... it’s not what you think. Rent the movie here.  

2. Drinking the Queen of Mushrooms - I love getting my hot chocolate and an emotional fix in one sip with Mushroom Hot Cacao with Reishi from Four Sigma. Reishi, the 4,000 year old mushroom that’s often called “the queen of mushrooms”, is known for inducing calm and ensuring better sleep by naturally regulating the hormonal system and lowering cortisol levels. This delish drink is GF, low-GI and dairy-free.

3. Discovering Makeup Ingredients in Coffee Creamer - We use a non-nano, highly purified version of the mineral ingredient Titanium Dioxide as the base for our foundation to.....
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December 3, 2016 by Kristin Adams | 2 Reply

Who Really Owns Your Favorite Independent Cosmetics Brand?


Want to know the big secret the cosmetic industry is working hard to keep quiet? Most of your cherished cosmetic brands – even the ones you thought were boutique, all-natural, organic or gluten-free – are owned by a handful of huge companies.

When you scroll through your Instagram and Facebook feeds, you can’t avoid the bold claims made by cosmetic companies. Virtually every brand claims their products are unlike any other on the market by promoting a one-of-a-kind ingredient, specific certifications, cruelty-free and organic claims or an age-reducing effect as their selling point. The battle for your dollar is an ongoing war in the cosmetic industry. But what these brands don’t tell you is that once a corporation buys out a smaller company in the industry, the uniqueness of the product is often what gets cut first.

Though from the looks of the shelves there are hundreds of unique cosmetic brands, all the beauty products you see at the mall or in your favorite d.....
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November 25, 2016 by Kristin Adams | 1 Reply

Kristin’s Saturday 7 – 19 Nov 16

Fall Saturday 7

Hey Beautiful!

Here's my list of little treasures I’ve uncovered recently that are making me happy, healthy, and more beautiful inside and out this week. Enjoy!

1. Plotting My Thanksgiving Outfit - Stylish, comfortable and cozy are the three things I look for in a Thanksgiving day outfit. That’s why I’ll be wearing my Vegan Black Suede Leggings by Lysse. If you love leggings and like to dress them up, I highly recommend Lysee’s collection of grown-up, stylish leggings.  

2. Volunteering - For years my family has spent part of the holidays volunteering at the local dog shelter.  If you have a desire to volunteer during your holidays and don’t know where to start, check out for a list of local volunteer opportunities.

3. Quote I’m integrating - “Enough is a feast.” - Buddhist proverb

4. On Mindful Eating - November marks a month that reminds us of all the ways our food traditions influence our lives, culture and our he.....
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November 19, 2016 by Kristin Adams | 0 Reply

Kristin’s Saturday 7 – 5 Nov 16

Fall Saturday 7

Hey Beautiful!

Here's my list of little treasures I’ve uncovered recently that are making me happy, healthy, and more beautiful inside and out this week. Enjoy!

1. Voting Tool I’m Using - If you often show up at the polls knowing only a fraction of the candidates and ballot measures this website’s for you! Check out before you vote this year. Enter your address and receive a sample ballot that you can print, plus general information on each candidate on each issue, from the presidential candidates down to your local offices. Your voice should be informed and heard!     

2. Quote I’m integrating - “Every choice you’ve made was not a wrongness. It’s how you got here to choose your strongness.” - Gary Douglass

3. Intention Setting Extension I’m Loving - Ah, the internet. The invention of distraction. It can be tough to stay focused on accomplishing your goals when there are so many fun things on Pinterest and Facebook. Try thi.....
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November 5, 2016 by Kristin Adams | 0 Reply