We use many all-natural ingredients with the highest level of purity and integrity when formulating our products. We take our natural cosmetics ingredient selection a step further by choosing certified organic natural cosmetic ingredients whenever possible to reduce pesticide contamination. It’s our ongoing mission to create natural cosmetics that are among the most luxurious, safest and most natural products available.
We believe there are misconceptions and confusion about the word “all-natural” and “natural” as the term currently applies to natural makeup and natural skin care in general.
The biggest misconception about all-natural makeup is that there is such a thing actually exists. It doesn’t. Based on our definition of what “all-natural” cosmetic ingredients are, and what’s required for a very natural makeup product, all-natural makeup is a complete myth perpetuated by bloggers and well-meaning but underinformed activists that don’t understand how seemingly natural makeup ingredients are processed before they are used in a formula. To us, this required natural cosmetic ingredient processing makes all the difference in the definition of an all-natural makeup product.
In the USA, there’s currently no definition or regulation around the phrase “natural makeup” or “all-natural makeup” which means, in the USA, anything can be put into a product and be marketed as a “natural cosmetic”. For this reason, we want to have an open dialogue with our customers about not only what’s in our products and why, but also what ingredients we choose not to use in order to keep our products on the most natural side of the spectrum as possible.
We know as a customer, you are exceptionally savvy, have done your research and developed your criteria for what ingredients are right for your body and your beauty. That’s why you are here reading our site!
Most companies that claim they offer “all-natural makeup” are offering formulas comprised of some all-natural cosmetics ingredients and many other ingredients that are derived from a natural source (plant or mineral) where the original ingredient has been manipulated in some way in a lab to create a more effective ingredient. Sometimes the lab manipulation of the natural ingredient could ALSO be a natural process of heating, cooling, blending or breaking chemical bonds using a secondary natural ingredient. However, this lab interference in the constitution of the original natural ingredient means that it was “synthesized” or man-manipulated, making it less originally natural than its feed-stock origin ingredient.
So, what does that really mean in the context of claimed all-natural makeup with colors and pigments? All natural cosmetic ingredients that come from the earth, whether agriculturally cultivated or mined, go through a man-manipulated process to refine or purify them to be used in cosmetics.
In every industry, we pay more for purity. The purer our gold and the more flawless our diamonds are, the more they cost. The exact same principle is true for cosmetic ingredients, though you can’t distinguish the purity level on the labels.
All-Natural Pigments and Minerals: The first thing required for a great natural makeup product is amazing color. There are only a few stable natural color sources for natural makeup. Due to differences in purity levels, not all natural pigments are the same from one brand to another even though they may have an identical listing on the ingredient list.
Whites: The most common natural pigment sources are Titanium dioxide and Zinc oxide which not only offer the opacity and coverage required by many makeup products, they also contribute to any white in a product and give the product it’s SPF rating.
Reds, Oranges, Yellows, Blacks & Browns: The reds, oranges, yellows, blacks and browns you see in your all-natural makeup come from Iron oxides. Just like the name suggests, these pigments are essentially oxidized iron otherwise known as rust. When the Iron oxides are extracted from the earth, they go through a refinement and purification process to remove any other trace elements or metals from the Iron oxide ore.
Micas: Micas are light, soft flaky minerals from the earth that are heat manipulated by man and blended with Iron oxides and Titanium dioxide to create distinct colors and shimmers. Whenever you see Mica on an ingredient list you will almost always see Iron oxides and Titanium dioxide also listed as the Mica is processed in the final stages with these ingredients for cosmetic effects.
All-Natural Emollients and Binders: We choose to formulate with all-natural, certified organic ingredients that create the gel like a creamy consistency to our products. We avoid common PEG and other petroleum-based emollients and binders still found in natural cosmetics to ensure that our formulas are as natural as possible.
The term all-natural makeup is still up for individual interpretation in the USA. We hope that this article gives you a better idea of how we view the marketing term “all-natural makeup” and “all-natural cosmetics”. All cosmetic ingredients are man manipulated to come extent, which means that even the most natural cosmetic ingredients have undergone man-manipulation and refinement taking them one step away from mother nature. We choose to formulate with all-natural cosmetic ingredients that offer the highest level of refinement and organic agricultural processes to ensure the purest possible products.
Knowledge is powerfully beautiful. Don’t you agree?