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Infused Pure Soul Mascara

With natural, nourishing ingredients, our Infused Pure Soul Mascara creates rich, luscious lashes, free of flakes and clumps.


0.35 oz. / 9.8 g        Made in the USA

With natural, nourishing ingredients, our Infused Pure Soul Mascara creates rich, luscious lashes, free of flakes and clumps. This special formula allows you to add rich color and length to your lashes while creating buildable volume. As always, our hypoallergenic mascara formula is perfect for sensitive eyes.

Open Container Guarantee: We offer a 30-day, open container, money-back guarantee. If you aren’t completely delighted with your product, return it within 30 days of purchase for a full refund. Visit our easy returns and exchanges page for details.

We always formulate WITHOUT many ingredients we know you want to remove from your beauty routine. For a complete list of ingredients we never use, please visit our ‘Our No-Go List’ here.

Our cosmetics are always Paraben-freeBismuth oxychloride-free, SLS-free, Gluten-freeSoy-freesynthetic Fragrance-freesynthetic dye-free (examples: FD&C and Lake Dye), Petrochemical-free (examples: PEG, Dimethicone, Polybutene, Butylene Glycol, Paraffin), Nylon-free, Phthalate-free, Triclosan-free, Quaternium-free.

Please contact us with any ingredient concerns you may have that aren’t addressed here or on ‘Our No-Go List’.

How To Use

Easy Pure Soul Mascara Application:

  1. Sweep the Pure Soul Mascara brush through lashes from root to tip. Slowly move the brush from left to right in a zig-zag motion as you move up the length of your lash from the root to the tip.
  2. Continue to layer coats of Pure Soul Mascara until you reach your desired thickness and lash length.

Tip: Pure Soul Mascara is a wet formula, so you can continue to layer additional coats of this mascara to your lashes without clumps.

Product Suggestion: To avoid smudges caused by excessive heat or oil, try dusting a small amount of our Infused Setting Powder around the eye area.

49 reviews for Infused Pure Soul Mascara

  1. Barbara J.

    The Pure Soul Mascara is the only mascara I’ve used for years–since I discovered Afterglow. I’m sticking with it!

  2. Carley E.

    very lengthening for an organic mascara!

  3. Nancy R.

    I like the lipsticks, but the mascara doesn’t seem to show very well.

  4. Crystal R.

    Great product I feel good about using. Also, I am glad to support local company.

  5. Deborah S.

    Mascara is great. I love it. Black eye shadow is great, too. I use that in place of the eye liner. But colored eye shadow will not stay on for even a short time. It seems to totally disappear. Any suggestions?

  6. Anastasia C.

    This is my first time trying this mascara, and while you do have to apply a lot of coats, I like it. There is minimal flaking/clumping, and once you apply 5 or 6 coats it starts to really pop. Obviously you’re not going to get the same affect as the regular chemical filled makeup counter mascara, but that’s totally fine by me. I’d rather take a few extra minutes to apply my organic, cruelty free mascara then buy the commercial crap that’s going to contain a million harmful chemicals my body doesn’t need.

  7. Abby T.

    Doesn’t build up lashes. Provides a thin layer. Lashes don’t look any longer

  8. Katie R.

    Great! Didn’t irritate my eyes at all!

  9. Shirley B.

    Fantastic mascara and all afterglow cosmetics is of such amazing quality and stays on with no blotchy or fadedness.

  10. LDenver

    The pros: this mascara is not flaky and doesn’t contain nasty ingredients. The cons: it doesn’t make a dramatic difference in the length and volume of my lashes. It’s not my favoite AFC product, and I will not repurchase, but will continue to purchase other products from Afterglow.

  11. Candy J.

    This mascara is organic and gluten free, yet not clumpy and dry, very natural looking, does not flake onto face and washes off easily. My eyelids do not get itchy and swollen, I very highly recommend this mascara for anyone who struggles with gluten sensitivity.

  12. Melissa O.

    I like brown mascara because I like how natural it looks on me compared to black. This mascara is pretty good for a more natural product. I only use one coat so I haven’t noticed a flaking issue. It is water resistant as far as I can tell, I haven’t really put it to the test tho. Note: there is a slight smell that disappears after awhile, but then again most makeup does. It doesn’t bother me enough to not use this product.

  13. CARRIE B.

    I am so happy to have found your company. I have not had any problems with your mascara. I really like the way it does not clump. I have to be gluten free as well as aluminum free so am very impressed by having no problems with the mascara at all!

  14. Sarah R.

    It is the only mascara I have tried that doesn’t cause a reaction… and it is not clumpy, also easy to remove. I am very happy with this purchase

  15. SUSAN W.

    The application looks natural. This mascara goes on easy, no clumping. I appreciate a good brush too.

  16. Colleen B.


  17. Dee M.

    This product goes on very smoothly doesn’t irritant my eyes. Does a nice job lengthening my lashes.

  18. Deana B.

    I’ve been using this product now for over 3 months. The longer i use it the more impressed i am with this mascara. I would highly recommend this product. I have a gluten sensitivity and I have not had any problems, I love that my eyelashes are longer and healthier than they ever have. The only reason for giving it a four star is it runs when you cry or they get wet.

  19. lana m.

    excelent product have recommended this to family

  20. Krista H.

    I like the way this mascara defines the lashes and doesn’t clump. However, even with the addition of a lash curler, my lashes don’t remain curled. They quickly go flat within a minute or two of curling and applying the mascara.

  21. Christine L.

    Love, love, love it. Hopefully it will keep my lashes as healthy as the previous mascara I tried. That one was a ‘good for your lashes’ also, but quite pricey. If this continues to work as well as it is now, I’m hooked.

  22. Liesl P.

    Pros: good for sensitive eyes; darkens lashes; not clumpy

    Cons: doesn’t add volume or length; kinda flaky as the day goes on

  23. Christina M.

    I was looking for an organic non toxic type mascara. Unfortunately, this mascara did not give much volume or length. It also flaked. It is very easily removed at the end of the day.

  24. Jesse T.

    I have extremely sensitive skin and this is a mascara I can wear all day without risking irritation around my eyes. Great choice for people looking to take care around their eyes.

  25. Josephine F.

    The mascara is simply wonderful, wears well

  26. Taylor S.

    It’s not clumpy and removes very easily.

  27. Susan L.

    I am extremely sensitive to cosmetics especially around my eyes. I can wear this mascara with no problem. Also, it stays on and gives a great look.

  28. Marlene M.

    My eyes are super sensitive to cosmetics and pollutants in the air. I have been using this mascara for about a year now with no ill effects.

  29. Gaby K.

    Mascara runs very easily and does not add significant volume to the lashes.

  30. Kelsey F.

    Unfortunately the mascara ended up feeling a little flaky and didn’t go on very smoothly so I ended up using going back to my previous mascara.

  31. Deanna S.

    Only mascara product that I can use. Thank you for formulating that product.

  32. Anna A.

    I’ve purchased 2 different coloured mascaras and now 3 different coloured lipsticks and I am very happy with the quality and colours of these products. The order fulfilment is brilliant and even ordering from Australia I have my products in 5 working days. The colours are very true to the website and the packaging is sturdy and professional and easy to open. I have Coeliac Disease and a soy allergy and so highly value the zero gluten, and soy in these products. They were made with me in mind! Highly Recommend.

  33. Melanie B.

    With my allergies to both Gluten and Milk Protein (you’d be surprised by what all has milk in it) finding a mascara that doesn’t cause my eyes to burn, itch, or swell is difficult. This mascara is the answer. It goes on easily without clumps or having to add layers and it stays put. Thank you Afterglow for your commitment to developing cosmetics that are safe, convenient and appropriate for allergic or sensitive consumer.

  34. Elizabeth G.

    I really like this mascara. My eyes are very teary, so I’ve used waterproof mascaras in the past and it’s like trying to remove concrete when cleansing! OIPS Mascara is very gentle but long-lasting.

  35. Rebecca

    This is the most amazing mascara. The ingredients are safe and the performance is the best I’ve had. I wanted waterproof mascara and listened to the reviews. Even though this is not waterproof, there truly is no smudging!! I wear it all day and if I don’t wash my face before bed, I’m still smudge free in the morning. It doesn’t run if I cry either! It’s also milder on my eyes. They would water if they were irritated and sometimes felt heavy depending on the mascara I wore. This is light and has staying power.

  36. Courtney Klein

    I’m allergic to nuts so I’ve been having trouble finding hypoallergenic nut oil free mascara as of late. This was this first time I put on mascara and my eyes didn’t stick together or itch like crazy. Thanks!

  37. Lynn Sonia

    My face and body thank you for the pure, wonderful cosmetics. I LOVE your products. And, my eyelashes are growing longer thanks to the mascara. LOVE IT!

  38. Ashley B.

    I was so happy to find Afterglow because I have had a really hard time finding mascara that didn’t irritate my eyes. I found your Organic Infused Pure Soul Mascara and can finally “do” my eyes! Yay!

  39. Kelly P.

    I’m glad that I was convinced to try the Pure Soul mascara. I think it makes my lashes feel very nice in comparison to other products. I bet I won’t end up discarding this tube!

  40. Judith Zimbalist

    My favorite product is your Mink Mascara. I am thrilled to be using a product without talc or aluminum. What a bonus not to be putting these harsh chemicals/additives in my eyes. Not to mention the wonderful way it glides on and nourishes my lashes, as it is composed of healthy lubricating oils. Your brush is also perfect….not like all the other products that claim to have “clump free” brushes…which in truth, do nothing but clump. I always used a waterproof mascara, but I find that although Afterglow mascara is not waterproof, it has never smudged on me…even when I cry tears of happiness. No raccoon eyes here. Your mink mascara is just the right darkness of color without looking fake or overly made-up. We all like to look natural, just enhanced…never like Star Wars. Thank you, Afterglow, you’ve made a difference in my life. I feel prettier and healthier…. And a Happy Valentine’s Day to you.

  41. Leila Belcher

    I just wanted to let you know that I absolutely love the mascara! It is so smooth and just glides on perfectly which I have never experienced with mascara before. You rock! 🙂

  42. Jenny Sterling

    I just got my makeup yesterday and wanted to say thank you! I decided to try your makeup and Bare Minerals at the same time…yours was definitely my favorite. Firstly, my eyes water every time I go outside when it is cold and then proceed to burn for a few minutes. I never could tell what part of my makeup was doing that, and I believe it was my mascara. Well, today with your mascara, there was no stinging! It also looks so much more natural, it separates my eyelashes well and doesn’t clump like my previous mascara did.

  43. Amber Caceres

    I love Afterglow Cosmetics and have been using your products for many years (I think since 2008 or 2009). I love ALL of the ones I’ve used and especially your Color Lock and Mascara. Something came up and I had to wait a few months before I bought your Color Lock and Mascara again and as soon as I got them in the mail I used them. They are fantastic because the Mascara goes on well, stays on and washes off so easily not leaving pieces under your eyes and I love it!!! I’ve been using it for years and I went for a few months on using another natural mascara and hated it because it doesn’t wash off well. I’m so excited to have your Mascara again.

  44. Delphine

    Organic Infused Pure Soul Mascara creates luscious lashes that are soft and flexible, no rock hard lashes here! The application is very light, perfect for everyday use but at the same time this is not your everyday mineral cosmetics line. I even went without taking it off to sleep with no problem. It didn’t irritate my contact lensed eyes at all. No smudges on my face or pillow and absolutely no clumps. A pure joy to wear and I’m even happier to report about company that cares about women’s health.

  45. Cara Peters

    I just ordered your new mascara and love it. It looks terrific and truly lasts all day without running/smudging. I’m totally hooked!!! The best part for me though, is that I’m finally wearing something that’s safe!!! I can’t believe what dangerous ingredients other companies use in their cosmetics. I’ve done a little research and found that cosmetic companies in the United States do not have to list all of the ingredients in their products!!! This is pretty scary. So, thank you for being honest and for offering such wonderful, healthy products!!!

  46. Christine

    I never would have thought that a “mineral mascara” was available! Any company that manages to create a half way decent mascara without any of that chemical stuff is genius. This mascara has absolutely no smudging, no flaking, and it looks pretty much exactly the same as it did at 6 am!

    Pure Soul Mascara gives some length and volume and does define my lashes. The staying power was amazing, with my lashes looking exactly the same at the end of the day.

  47. Mary Lee Rossmaessler

    I’m especially pleased about the mascara – for once, a brand that doesn’t bother my eyes!

  48. Pam Galiano

    I received a tube of Pure Soul Mascara a couple of days ago. Yesterday was the first time I used it for a combination birthday/Mother’s Day dinner. I had to write and tell you that I have finally found a mascara that is wonderful. I have tried so many mascaras from drugstore variety to organic and none have been as good as Pure Soul Mascara. Lately, the mascaras I have been using have begun to cause my eyelids to itch and burn.

    I was desperate to find a mascara that would not do that to my eyes. Having a non-toxic mascara is top on my list, but difficult to find a good one. Pure Soul Mascara is creamy and loose, not thick and gloppy. It goes on my lashes smoothly and easily, no clumping or flaking. Usually, I have smudges just under my eyebrows (I have very long lashes) after a day of wearing mascara. I didn’t have smudges with the Pure Soul Mascara. Pure Soul Mascara has become my new favorite mascara, and I have been using mascara since I was 15 years old (I’m 58 now.)

    That’s a long time to be searching for a good mascara. Please do not change the formula. Keep it as it is. It is great!

  49. Tracy M.

    I stopped wearing mascara for awhile a few years before I found Afterglow cosmetics because my eyes always felt “itchy”. I would end up looking like a raccoon. Since I am now only wearing Afterglow products, my eyes feel and look great. I love this mascara!

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Aqua (Water), Serenoa Repens (Organic Saw Palmetto) Fruit Extract, Aloe Barbadensis (Organic Aloe Vera) Leaf Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Helianthus Annuus (Sunflower) Seed Wax, Shorea Robusta (Sal Tree) Resin, Rhus Verniciflua (Lacquer Tree) Wax, Copernicia Cerifera (Organic Carnauba) Wax, Persea Gratissima (Avocado) Butter, Triisostearyl Citrate, Glycerin Stearate, Euphorbia Cerifera (Wildcrafted Candelilla) Wax, Xanthan Gum, Tocopherol (Gluten-Free Vitamin E), Ascorbyl Palmitate, Ethylhexylglycerin, Phenethyl Alcohol; May contain: Mica, Iron Oxide CI77499