Organic Infused Pure Soul Mascara

5 out of 5 based on 14 customer ratings
(14 customer reviews)
  • Creates rich, luscious lashes, free of flakes and clumps
  • Volumizing formula perfect for sensitive eyes
  • Infused with soothing organic botanicals
  • NO parabens, nanos, bismuth oxychloride, gluten, mercury, or talc
  • 100% natural ingredients


Weight: 9.8 g / 0.35 oz

9.8 g /


Product Description

With natural, nourishing ingredients, our Organic Infused Pure Soul Mascara creates rich, luscious lashes, free of flakes and clumps. This special formula allows you to add rich color and length to your lashes, while creating buildable volume. As always, our mascara formula is perfect sensitive eyes.

You should know:

  • Our ingredient lists are fully transparent. We disclose 100% of the ingredients in our products.
  • Your purchase is GUARANTEED! We offer a 90-day, open container money-back guarantee. If you aren’t completely delighted with your product, return it within 90 days for a full refund (minus S&H).
We always formulate WITHOUT:

  • Parabens
  • Bismuth Oxychloride
  • Sulfates
  • Gluten
  • Soy
  • Synthetic Fragrances
  • Synthetic Dyes (examples: FD&C and Lake Dyes)
  • Petrochemicals (examples: PEG, Dimethicone, Polybutene, Butylene Glycol, Paraffin)
  • Nylon-6
  • Phthalates
  • GMOs
  • Triclosan
  • Quaternium
  • …and many more unsavory, synthetic ingredients too numerous to list here. If you have a specific ingredient concern, please call or email Customer Care.
  1. SWEEP brush through lashes from root to tip, slowly moving brush from left to right as you move up the length of your lash.
  2. Continue to apply Organic Infused Pure Soul Mascara until you reach your desired thickness and lash length.

Tip: Organic Infused Pure Soul Mascara is a wet formula, so you can continue to add product to lashes to build length without clumps.

Product Suggestion:
 Pair our Organic Infused Pure Soul Mascara with our Organic Infused Eye Liner or Powder Eye Liner to create extra definition around your eyes.

Makeup Artist Trick: To avoid smudges caused by excessive heat or oil, try dusting a small amount of Organic Infused Setting Powder around the eye area.

Complete Ingredient List:    Aqua (Water), Serenoa Repens (Organic Saw Palmetto) Fruit Extract*, Aloe Barbadensis Leaf Extract*, Brassica Campestris, Aleurites Ford Oil Copolymer, Helianthus Annuus (Sunflower) Seed Wax, Shorea Robusta Resin, Rhus Verniciflua Cera, Copernicia Cerifera (Carnauba) Wax*, Persea Gratissima (Avocado) Butter, Triisostearyl Citrate, Glycerin Stearate, Euphorbia Cerifera (Candelilla) Wax, Xanthan Gum, Tocopherol, Ascorbyl Palmitate, Ethylhexylglycerin, Phenethyl Alcohol. May Contain: Mica, Iron Oxide (CI77499).

* Certified Organic Ingredient

Shipping Time Frame: Orders ship within 48 hours during business days Monday – Friday EST. Our Customer Care Representatives and Beauty Consultants are responding to your calls on EST time. All Afterglow Cosmetics orders ship from Connecticut, USA.

Order Tracking: You will receive a tracking number via email when your order ships. This same tracking number will also appear in your Afterglow customer account under the order details.

FREE SHIPPING SPECIALS: On occasion, we offer FREE shipping to our newsletter subscribers. Please subscribe to our newsletter to be notified of free shipping days and save!

90-Day Guarantee: Your purchase is GUARANTEED! We offer a 90-day, open container money-back guarantee. If you aren’t completely delighted with your product, return it within 90 days for a full refund (minus S&H).

14 reviews for Organic Infused Pure Soul Mascara

  1. 5 out of 5

    (verified owner):

    This is the most amazing mascara. The ingredients are safe and the performance is the best I’ve had. I wanted waterproof mascara and listened to the reviews. Even though this is not waterproof, there truly is no smudging!! I wear it all day and if I don’t wash my face before bed, I’m still smudge free in the morning. It doesn’t run if I cry either! It’s also milder on my eyes. They would water if they were irritated and sometimes felt heavy depending on the mascara I wore. This is light and has staying power.

  2. 5 out of 5

    (verified owner):

    I’m allergic to nuts so I’ve been having trouble finding hypoallergenic nut oil free mascara as of late. This was this first time I put on mascara and my eyes didn’t stick together or itch like crazy. Thanks!

  3. 5 out of 5


    My face and body thank you for the pure, wonderful cosmetics. I LOVE your products. And, my eyelashes are growing longer thanks to the mascara. LOVE IT!

  4. 5 out of 5


    I was so happy to find Afterglow because I have had a really hard time finding mascara that didn’t irritate my eyes. I found your Organic Infused Pure Soul Mascara and can finally “do” my eyes! Yay!

  5. 5 out of 5


    I’m glad that I was convinced to try the Pure Soul mascara. I think it makes my lashes feel very nice in comparison to other products. I bet I won’t end up discarding this tube!

  6. 5 out of 5


    I just ordered your new mascara and love it. It looks terrific and truly lasts all day without running/smudging. I’m totally hooked!!! The best part for me though, is that I’m finally wearing something that’s safe!!! I can’t believe what dangerous ingredients other companies use in their cosmetics. I’ve done a little research and found that cosmetic companies in the United States do not have to list all of the ingredients in their products!!! This is pretty scary. So, thank you for being honest and for offering such wonderful, healthy products!!!

  7. 5 out of 5


    I’m especially pleased about the mascara – for once, a brand that doesn’t bother my eyes!

  8. 5 out of 5


    I received a tube of Pure Soul Mascara a couple of days ago. Yesterday was the first time I used it for a combination birthday/Mother’s Day dinner. I had to write and tell you that I have finally found a mascara that is wonderful. I have tried so many mascaras from drugstore variety to organic and none have been as good as Pure Soul. Lately, the mascaras I have been using have begun to cause my eyelids to itch and burn.

    I was desperate to find a mascara that would not do that to my eyes. Having a non-toxic mascara is top on my list, but difficult to find a good one. Pure Soul Mascara is creamy and loose, not thick and gloppy. It goes on my lashes smoothly and easily, no clumping or flaking. Usually, I have smudges just under my eyebrows (I have very long lashes) after a day of wearing mascara. I didn’t have smudges with the Pure Soul. PS has become my new favorite mascara. And I have been using mascara since I was 15 years old (I’m 58 now.)

    That’s a long time to be searching for a good mascara. Please do not change the formula. Keep it as it is. It is great!

  9. 5 out of 5


    My favorite product is your Mink Mascara. I am thrilled to be using a product without talc or aluminum. What a bonus not to be putting these harsh chemicals/additives in my eyes. Not to mention the wonderful way it glides on and nourishes my lashes, as it is composed of healthy lubricating oils. Your brush is also perfect….not like all the other products that claim to have “clump free” brushes…which in truth, do nothing but clump. I always used a waterproof mascara but I find that although Afterglow mascara is not waterproof, it has never smudged on me…even when I cry tears of happiness. No raccoon eyes here. Your mink mascara is just the right darkness of color without looking fake or overly made-up. W e all like to look natural, just enhanced…never like Star Wars. Thank you, Afterglow, you’ve made a difference in my life. I feel prettier and healthier…. And a Happy Valentine’s Day to you.

  10. 5 out of 5


    I love Afterglow Cosmetics and have been using your products for many years (I think since 2008 or 2009). I love ALL of the ones I’ve used and especially your Color Lock and Mascara. Something came up and I had to wait a few months before I bought your Color Lock and Mascara again and as soon as I got them in the mail I used them. They are fantastic because the Mascara goes on well, stays on and washes off so easily not leaving pieces under your eyes and I love it!!! I’ve been using it for years and I went for a few months on using another natural mascara and hated it because it doesn’t wash off well. I’m so excited to have your Mascara again.

  11. 5 out of 5


    I never would have thought that a “mineral mascara” was available! Any company that manages to create a half way decent mascara without any of that chemical stuff is genius. This mascara has absolutely no smudging, no flaking, and it looks pretty much exactly the same as it did at 6 am!

    Pure Soul Mascara gives some length and volume and does define my lashes. The staying power was amazing, with my lashes looking exactly the same at the end of the day.

  12. 5 out of 5


    Organic Infused Pure Soul Mascara creates luscious lashes that are soft and flexible, no rock hard lashes here! The application is very light, perfect for everyday use but at the same time this is not your everyday mineral cosmetics line. I even went without taking it off to sleep with no problem. It didn’t irritate my contact lensed eyes at all. No smudges on my face or pillow and absolutely no clumps. A pure joy to wear and I’m even happier to report about company that cares about women’s health.

  13. 5 out of 5


    I just got my makeup yesterday and wanted to say thank you! I decided to try your make-up and Bare Minerals at the same time…yours was definitely my favorite. Firstly, my eyes water every time I go outside when it is cold and then proceed to burn for a few minutes. I never could tell what part of my makeup was doing that and I believe it was my mascara. Well, today with your mascara, there was no stinging! It also looks so much more natural, it separates my eyelashes well, and doesn’t clump like my previous mascara did.

  14. 5 out of 5


    I just wanted to let you know that I absolutely love the mascara! It is so smooth and just glides on perfectly which I have never experienced with mascara before. You rock! :-)

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